We make AI work for real businesses

10+

Years AI & digital marketing experience

50+

Automation & AI projects delivered

3

UK offices — Nottingham, London, Manchester

Our Mission

AI is moving faster than most businesses can keep up with

Our job is to cut through the noise, translate what matters, and implement the tools that make a tangible difference to your bottom line — without the jargon, the bloat, or the enterprise price tag.

We founded Generativ because we watched powerful AI technology remain locked inside large organisations. Small businesses deserved the same competitive advantage — and we built a consultancy to deliver exactly that.

Our Story

Built by practitioners, not theorists

Generativ was founded after years of deploying AI and automation systems inside some of the world's most recognised brands — Hyatt Hotels, ZipRecruiter, WD40. The results were clear: AI delivered real, measurable improvements when it was applied with discipline and domain expertise.

The problem was access. Small businesses were watching from the sidelines as enterprise teams invested in AI tooling and automation that was simply out of reach — financially and technically. We built Generativ to close that gap.

Today, our team of AI specialists, marketers, and engineers works with ambitious SMBs across the UK to build systems that run, scale, and deliver a clear return — without the complexity of an enterprise engagement.

“The businesses that will win the next decade aren't the ones with the biggest budgets — they're the ones that move fastest with AI. We help SMBs be those businesses.”

Key milestones

Deployment over strategy decks

We build AI systems that run inside your business — not slide decks you file away. Every engagement ends with working software, live automations, and measurable outputs you can track from day one.

Performance marketing meets AI

We combine deep AI automation expertise with performance marketing — so you get the full picture from customer acquisition through to operational efficiency, managed under one roof.

Built for SMBs, not enterprises

We work exclusively with small and medium businesses. That means practical solutions designed for your budget, your team size, and your actual workflow — not scaled-down enterprise templates.

Full-cycle accountability

From discovery to deployment to optimisation, we stay with you. We measure what we build and iterate until it works — because ROI matters more than deliverables.

The people behind your AI deployment

A cross-disciplinary team of AI engineers, marketers, and strategists — united by a focus on practical results over theoretical ambition.

Trusted by ambitious businesses

From solo operators to 200-person teams — we work with businesses serious about using AI to compete and grow.

Our approach

A structured process that delivers every time

Every project follows the same four-phase framework — designed to eliminate wasted effort, reduce risk, and move from strategy to live systems in weeks, not months.

Clarity over complexity

AI should make your business simpler, not harder to understand. We strip out the jargon and focus on what actually moves the needle.

Deployment over theory

We don't sell ideas. We build, integrate, and deliver systems that are live in your business — measured by real outcomes, not effort.

Honesty over comfort

We value long-term partnerships, but never at the expense of honest performance data. If something isn't working, we say so — and we fix it.

People before automation

Automation works best when it frees your team to do meaningful work. We design AI systems that augment — not replace — the humans behind your business.