About Generativ
We make AI work for real businesses
Generativ bridges the gap between cutting-edge AI and the realities of running a small business. No hype. No unnecessary complexity. Just practical systems that save time, cut costs, and drive growth.
10+
Years AI & digital marketing experience
50+
Automation & AI projects delivered
30+
Years of combined AI experience
Our Mission
AI is moving faster than most businesses can keep up with
Our job is to cut through the noise, translate what matters, and implement the tools that make a tangible difference to your bottom line, without the jargon, the bloat, or the enterprise price tag.
We founded Generativ because we watched powerful AI technology remain locked inside large organisations. Small businesses deserved the same competitive advantage and we built a consultancy to deliver exactly that.
Intelligent automation
We identify repetitive, high-volume tasks across your workflows and replace them with AI-driven systems that run reliably without manual input.
Performance marketing
AI-enhanced paid media, SEO, and content strategies that reduce cost-per-acquisition and increase the quality of leads reaching your pipeline.
Generative Engine Optimisation
As AI-powered search reshapes how customers find businesses, we position your brand to appear prominently in the answers they receive.
Our Story
Built by practitioners, not theorists
Generativ was founded after years of hard lessons, born from experimentation with AI tools in Digital Marketing and a real desire to shift the power balance away from enterprise resource to smaller, more agile SMB's.
The problem we saw working across our portfolios of small businesses was access. Small businesses were watching from the sidelines as enterprise teams invested in AI tooling and automation that was simply out of reach, financially and technically. We built Generativ to close that gap.
Today, our team of AI specialists, marketers, and engineers works with ambitious SMBs across the UK to build systems that run, scale, and deliver a clear return, without the complexity of an enterprise engagement.
“The businesses that will win the next decade aren't the ones with the biggest budgets - they're the ones that move fastest with AI. We help SMBs be those businesses.”
Key milestones
Our team gained first exposure to AI-systems working in the innovative Fin-tech accelerator Level39, One Canada Square.
AI integrated into large performance marketing platforms such as Google Marketing Suite Combining automation, data and paid media to drive measurable commercial outcomes
In November the first LLM is released to the wider market in the form of ChatGPT, bringing Gen AI to a hugely expanded user-base
Generative attains it's first AI automation clients in the form of Killing Kittens
50+ AI projects delivered across 10+ industries, with GEO launched as a dedicated service line
What makes us different
We close the gap between AI potential and business reality
Deployment over strategy decks
We build AI systems that run inside your business, not slide decks you file away. Every engagement ends with working software, live automations, and measurable outputs you can track from day one.
Performance marketing meets AI
We combine deep AI automation expertise with performance marketing, so you get the full picture from customer acquisition through to operational efficiency, managed under one roof.
Built for SMBs, not enterprises
We work exclusively with small and medium businesses. That means practical solutions designed for your budget, your team size, and your actual workflow, not scaled-down enterprise templates.
Full-cycle accountability
From discovery to deployment to optimisation, we stay with you. We measure what we build and iterate until it works, because ROI matters more than deliverables.
Meet the team
The people behind your AI deployment
A cross-disciplinary team of AI engineers, marketers, and strategists, united by a focus on practical results over theoretical ambition.
Our clients
Trusted by ambitious businesses
From solo operators to 200-person teams: we work with businesses serious about using AI to compete and grow.
Sectors we serve
Our approach
A structured process that delivers every time
Every project follows the same four-phase framework, designed to eliminate wasted effort, reduce risk, and move from strategy to live systems in weeks, not months.
Start with a free consultation →Discovery
Week 1We map your current workflows, tools, team structure, and growth constraints. No assumptions, we listen first, then identify where AI can have the fastest, most measurable impact.
Strategy & Prioritisation
Week 2We produce a ranked shortlist of AI initiatives tailored to your industry, budget, and team capacity. You get a clear, realistic view of what to build, and what to skip.
Build & Integrate
Weeks 3–8Our technical team deploys systems that fit your existing stack. Automation workflows, AI tools, CRM integrations, content pipelines, built to run without constant oversight.
Measure & Optimise
OngoingWe track performance against agreed KPIs and iterate. AI deployments improve over time, and so should your ROI. We stay with you well beyond the launch date.
What we believe
The principles that guide how we work
Clarity over complexity
AI should make your business simpler, not harder to understand. We strip out the jargon and focus on what actually moves the needle.
Deployment over theory
We don't sell ideas. We build, integrate, and deliver systems that are live in your business, measured by real outcomes, not effort.
Honesty over comfort
We value long-term partnerships, but never at the expense of honest performance data. If something isn't working, we say so, and we fix it.
People before automation
Automation works best when it frees your team to do meaningful work. We design AI systems that augment, not replace, the humans behind your business.
Ready to get started?
Get your free AI roadmap in 45 minutes
A focused session with our consultants to identify where AI can have the biggest impact on your business, and exactly how to get there. No commitment required.