Optimise Your Brand for AI Search Engines & LLM's

AI search bypasses rankings

AI search results summarise information instead of listing pages, meaning high rankings alone no longer guarantee visibility.

Invisible to large language models

Brands without strong knowledge signals are ignored by LLMs when generating answers, regardless of their traditional search performance.

Keywords alone are insufficient

Traditional keyword optimisation does not guarantee inclusion in AI-generated answers, which rely on entity recognition and authority signals.

No visibility into AI referencing

Most companies have no insight into how AI models currently reference their brand, making it impossible to identify gaps.

Competitors gaining AI exposure

Companies that optimise for AI search early gain disproportionate exposure as generative engines increasingly shape purchase decisions.

40%+

of searches now involve AI-assisted answer engines

3×

more likely to be cited when content is AI-optimised

2026

projected year AI search surpasses traditional search in B2B

AI visibility analysis

We analyse how AI systems reference your brand across platforms such as ChatGPT, Perplexity and other generative engines to establish a clear baseline.

Knowledge graph optimisation

We structure your content and data so AI models can better understand your company, services and expertise and confidently reference them.

Authority signal building

Strategic content distribution strengthens the sources AI systems rely on when generating answers about your industry.

AI citation optimisation

Content is engineered to increase the likelihood that AI systems cite your brand as a trusted, authoritative source.

AI search monitoring

Tools such as Peec AI are used to track how often your brand appears in AI-generated answers and across key knowledge sources.

Content architecture optimisation

We restructure website content so AI models can easily extract and accurately summarise your expertise and offerings.

Visible in AI-generated answers

Ensure your brand appears when AI assistants recommend solutions in your category to users actively researching options.

Capture emerging search traffic

AI-driven search is growing rapidly. Establishing visibility now positions your brand ahead of competitors who are slower to adapt.

Stronger authority signals

Optimised knowledge structures help AI systems trust and cite your content when generating answers for high-intent queries.

Increased brand discovery

Users increasingly rely on AI assistants when researching solutions, making AI visibility a critical driver of brand discovery.

Future-proof search strategy

GEO prepares your brand for the next generation of search engines, ensuring your visibility strategy remains effective as behaviour evolves.

AI visibility intelligence

Advanced analytics tools reveal how often your brand appears in AI responses, giving you actionable data to guide ongoing optimisation.

“The GEO optimisation strategy has put us ahead of our competitors in AI search results. We're now showing up in ChatGPT responses for our key terms. Cristian's expertise is exceptional.”

Peec AI

AI search monitoring platform that tracks brand visibility across generative engines and AI answer systems.

OpenAI

Large language model testing and optimisation to evaluate how AI systems interpret and reference brand content.

Perplexity AI

Answer engine monitoring and citation analysis to understand how AI-native search surfaces brand information.

Google Knowledge Graph

Entity recognition and structured knowledge optimisation to strengthen brand signals used by AI systems.

Schema Structured Data

Advanced schema markup implementation to help AI models accurately extract and understand business information.

Content Analytics

Advanced analytics pipelines that measure AI citation rates, authority signal strength and content comprehension scores.

What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) focuses on ensuring your brand appears in answers generated by AI systems such as ChatGPT and Perplexity. It involves optimising content, authority signals and structured data so AI models recognise your expertise and include your brand in generated responses.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking webpages in search engine results pages. GEO focuses on ensuring AI systems cite your brand directly in generated answers and summaries, which requires a fundamentally different approach to content structure, authority signals and entity recognition.

How can you track visibility in AI search engines?

Specialised tools such as Peec AI allow companies to monitor how often their brand appears in AI-generated answers and citations across platforms like ChatGPT and Perplexity, providing actionable data to guide ongoing optimisation.

Is AI search replacing traditional search engines?

AI search is rapidly growing alongside traditional search engines. Businesses that optimise for both will have a significant competitive advantage as search behaviour continues to evolve and AI assistants become a primary research tool for businesses and consumers.