How It Works
Our AI search optimisation framework
A structured GEO framework that builds the authority signals, content architecture and monitoring capabilities needed to become visible across AI-generated answers.
AI visibility analysis
We analyse how AI systems reference your brand across platforms such as ChatGPT, Perplexity and other generative engines to establish a clear baseline.
Knowledge graph optimisation
We structure your content and data so AI models can better understand your company, services and expertise and confidently reference them.
Authority signal building
Strategic content distribution strengthens the sources AI systems rely on when generating answers about your industry.
AI citation optimisation
Content is engineered to increase the likelihood that AI systems cite your brand as a trusted, authoritative source.
AI search monitoring
Tools such as Peec AI are used to track how often your brand appears in AI-generated answers and across key knowledge sources.
Content architecture optimisation
We restructure website content so AI models can easily extract and accurately summarise your expertise and offerings.
Competitive Advantage
Why GEO gives your brand a competitive advantage
Visible in AI-generated answers
Ensure your brand appears when AI assistants recommend solutions in your category to users actively researching options.
Capture emerging search traffic
AI-driven search is growing rapidly. Establishing visibility now positions your brand ahead of competitors who are slower to adapt.
Stronger authority signals
Optimised knowledge structures help AI systems trust and cite your content when generating answers for high-intent queries.
Increased brand discovery
Users increasingly rely on AI assistants when researching solutions, making AI visibility a critical driver of brand discovery.
Future-proof search strategy
GEO prepares your brand for the next generation of search engines, ensuring your visibility strategy remains effective as behaviour evolves.
AI visibility intelligence
Advanced analytics tools reveal how often your brand appears in AI responses, giving you actionable data to guide ongoing optimisation.
Our Process
Our Generative Engine Optimisation process
A structured methodology that moves from visibility analysis to continuous AI search monitoring, building authority at every stage.
AI search visibility audit
Week 1We analyse how AI systems currently reference your brand across ChatGPT, Perplexity and other platforms, and identify the highest-impact optimisation opportunities.
Knowledge structure optimisation
Week 2–3Website content, structured data and authority signals are improved so AI models better understand your business, expertise and service areas.
Content engineering
Week 3–4Content is designed specifically for AI comprehension and citation, ensuring key messages are accurately extracted and summarised by generative engines.
Authority signal expansion
OngoingStrategic content distribution strengthens the external sources AI engines reference when generating answers about your industry.
AI visibility monitoring
OngoingContinuous monitoring via tools such as Peec AI ensures your brand remains prominently cited as AI search evolves and new platforms emerge.
Early Advantage
Early adopters of AI search optimisation are gaining the advantage
“The GEO optimisation strategy has put us ahead of our competitors in AI search results. We're now showing up in ChatGPT responses for our key terms. Cristian's expertise is exceptional.”
Hadleigh Bolt
CEO & Founder · Killing Kittens
Technology
Technology powering our GEO strategy
Our optimisation framework combines structured data engineering, content architecture and AI monitoring tools to maximise visibility across emerging generative search platforms.
Peec AI
AI search monitoring platform that tracks brand visibility across generative engines and AI answer systems.
OpenAI
Large language model testing and optimisation to evaluate how AI systems interpret and reference brand content.
Perplexity AI
Answer engine monitoring and citation analysis to understand how AI-native search surfaces brand information.
Google Knowledge Graph
Entity recognition and structured knowledge optimisation to strengthen brand signals used by AI systems.
Schema Structured Data
Advanced schema markup implementation to help AI models accurately extract and understand business information.
Content Analytics
Advanced analytics pipelines that measure AI citation rates, authority signal strength and content comprehension scores.
Frequently asked questions
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) focuses on ensuring your brand appears in answers generated by AI systems such as ChatGPT and Perplexity. It involves optimising content, authority signals and structured data so AI models recognise your expertise and include your brand in generated responses.
How is GEO different from traditional SEO?
Traditional SEO focuses on ranking webpages in search engine results pages. GEO focuses on ensuring AI systems cite your brand directly in generated answers and summaries, which requires a fundamentally different approach to content structure, authority signals and entity recognition.
How can you track visibility in AI search engines?
Specialised tools such as Peec AI allow companies to monitor how often their brand appears in AI-generated answers and citations across platforms like ChatGPT and Perplexity, providing actionable data to guide ongoing optimisation.
Is AI search replacing traditional search engines?
AI search is rapidly growing alongside traditional search engines. Businesses that optimise for both will have a significant competitive advantage as search behaviour continues to evolve and AI assistants become a primary research tool for businesses and consumers.